Finance and Legal Influencer Settles FTX Promotion Claims

On June 18, 2025, Plaintiffs and Defendants, the finance and law influencer, Erika Kullberg, along with her talent management agency Creators Agency LLC, filed a joint notice of settlement in the FTX Cryptocurrency Exchange Collapse Litigation.

The case arises out of the FTX cryptocurrency exchange’s collapse in 2022. Plaintiffs had alleged that  Kullberg, and several other public figures, promoted and enabled, the now-bankrupt exchange, to engage in fraud. “The CAC contains nearly 200 pages of allegations concerning Defendants’ conduct in promoting the FTX brand.” In Re FTX Cryptocurrency Exchange Collapse Litigation, Docket No. 1:23-md-03076, Doc. No. 890 (S.D. Fla. Jun 05, 2023). This included promoting FTX to investors through social media activity and sponsorships at events. Id.

“Celebrity Defendants” and “Youtuber Defendants” each filed a Motion to Dismiss for Failure to State a Claim. Id. The order on the motions, signed May 7, 2025, found that the claims against the celebrities and influencers mostly fell short but provided leave for the investors to replead their claims. Several of the defendants facing promotional claims already settled with the Plaintiffs prior to the decision—as noted in the opinion’s footnotes. Among the defendants who have previously settled is Shaquille O’Neal, who agreed to pay $1.8 million.

The terms of the settlement between Kullberg, Creators Agency LLC and the plaintiffs will remain confidential until plaintiffs seek preliminary approval of the agreement.